Service North Sponsor Profile: Syniad IT


About Syniad IT

Syniad IT are a specialist IT Service Management consulting firm.  They help IT leaders optimise their organisations to help meet the challenges of today’s complex IT service delivery models such as cloud, SIAM, digital transformation and agile development.

Working as a trusted advisor, Syniad IT bring expertise and a practical approach drawn from their extensive experience.

As one of our 2019 Service North sponsors, we asked Syniad IT’s Director Steve Morgan to tell us a little bit more about SIAM. You can visit Syniad IT on their stand at the event, and see Steve speaking about SIAM tooling solutions. Book your ticket to see Steve via our events page.


SIAM – How did we get here?

Originally conceived many years ago, it’s only been in the last two years that there has been real impetus in building upon the core concepts and bringing these together into a practical framework.  This knowledge has been embodied fantastically well in the Foundation and Professional Bodies of Knowledge, of which I was proud to be part of the author team (download for free here).


How is SIAM like a cocktail?

Now we have some structure and documentation around SIAM, we’re seeing wider interest and adoption of its principles.  However, as is the case with any framework, it should not be used in isolation.  It needs to be blended to meet the specific needs of the organisation and principles adapted accordingly.  Think of SIAM as an ingredient in your favourite cocktail, you need to get the mix spot on!


Where are we now?

SIAM is more relevant now than ever before.  This is due to the rise in the number of organisations transitioning to cloud service provision, primarily for end user services such as Skype and Office 365, but also amongst technical teams with the rise of Amazon, Microsoft and “private-cloud” offerings from some of the traditional technology firms. These changes have introduced complexity to today’s IT operating models, particularly impacting those responsible for “integrating” the various elements of a service into an end-to-end service oriented view which end users of IT services demand.  In short, if you have 20 different elements to a service, how do you give the customer “a single throat to choke”!  We need to understand the capabilities of each part of these complex supply chains, to ensure that the services meet the needs of the customers who are using them.

SIAM gives us a framework which enables us to do this. It’s still complicated, but at least now we have that proven approach.


 SIAM – Where are we going?

The death of the service management team is still a long way off.  We’ll still need operate and support this new breed of IT service, however it evolves and whoever is involved in its delivery.  I fully expect that service delivery models will become more complex over the coming years, reinforcing the need for integration of these disparate service elements and management of the service outcomes delivered to the customer.

Undoubtedly, the SIAM principles we know and love today will need to evolve too, as will the other IT management frameworks we use.


More information on SIAM

Syniad IT regularly blog on SIAM and other issues affecting today’s IT leaders.  Take a look at their website and full SIAM library.


Author ProfileSteve Morgan

Steve Morgan is Director of Syniad IT, a specialist ITSM and SIAM consulting firm.  Steve has extensive IT Operating Model programme experience, having worked with some of the world’s most complex and challenging organisations.  Steve has worked on some of the UK’s most high profile SIAM programmes, and is part of the SIAM author team for the SIAM Bodies of Knowledge.