FIDDS – Where Strategy Meets Execution

At FIDDS, we don’t just advise – we deliver. Our team of enthusiastic consultants lives and breathes data & AI and service integration, helping organisations navigate the real complexities of digital transformation with confidence and clarity. But what truly sets FIDDS apart is what happens when our four business units work together.

FIDDS Strategy forms the beating heart of our approach: connecting client challenges to the right expertise, designing the governance and integration frameworks that make change sustainable, and ensuring that data-driven working becomes a genuine capability – not just a project. And that’s where the magic of FIDDS really comes alive, because we never work in isolation.

When Strategy defines the direction, FIDDS Solutions makes it real: building data and AI solutions that don’t just look good on paper but actually work, driving smarter decisions and lasting operational impact. FIDDS Design ensures that technology lands with the people who use it, crafting data visualisations, UX, and AI experience design that make complexity feel intuitive and engaging. And FIDDS Obeya brings teams into alignment like nothing else, creating the physical and digital environments where strategy, progress, and collaboration become visible. Turning abstract goals into daily focus.

That’s the FIDDS difference. And we’d love to show you what it looks like in practice.

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Meet the team!

FIDDS Strategy brings together three seasoned professionals who share a single drive: making complex IT service landscapes genuinely work. We combine deep expertise in SIAM, governance, and IT service management with a hands-on, people-first approach, because the best framework in the world is only as good as the people who own it. Whether untangling a multi-supplier environment, designing a governance structure that actually sticks, or energising a team around change, FIDDS Strategy delivers results that last. 

Brian Lammerts van Bueren | Director FIDDS Strategy
Brian is a pragmatic, entrepreneurial leader with a strong track record in IT outsourcing, SIAM, governance, and finance, building and implementing frameworks and controls that are both rigorous and workable, always with quality as the non-negotiable foundation. With a calm, analytical, and action-oriented style, he connects the right people and creates the mutual understanding needed to continuously improve service delivery.

John Latour | Senior Consultant
With over 25 years in ITSM and SIAM, John has built his reputation on the human side of service integration, helping organizations and suppliers function as a genuinely unified whole, from tool selection to process design that people actually embrace. He has a particular passion for tackling the projects others consider impossible, and a flair for gamification that makes complex concepts tangible and memorable.

Barend van Baarsen | Consultant
Barend specialises in bringing order to complex IT landscapes, turning fragmented services and unclear ownership into coherent, accountable structures at the intersection of governance, operations, and business. For him, a good outcome isn’t a model on paper, it’s a way of working that’s owned by the people using it and keeps functioning long after the assignment ends.